Consumers'appreciation of product personalization

R Mugge; JPL Schoormans; A Lange

Consumers'appreciation of product personalization

R Mugge, JPL Schoormans, A Lange

Responsible Marketing and Consumer Behavior

Research output: Contribution to conference › Abstract › Scientific

Original language	Undefined/Unknown
Pages	339-340
Number of pages	2
Publication status	Published - 2006
Event	34th Annual Conference of the Association for Consumer Research, Orlando, Florida, USA - Duluth Duration: 28 Sept 2006 → 1 Oct 2006

Conference

Conference	34th Annual Conference of the Association for Consumer Research, Orlando, Florida, USA
Period	28/09/06 → 1/10/06

Bibliographical note

Nog niet eerder opgevoerd

Keywords

Geen BTA classificatie

Cite this

@conference{8377782cec84430db1bd274db399cf47,

title = "Consumers'appreciation of product personalization",

keywords = "Geen BTA classificatie",

author = "R Mugge and JPL Schoormans and A Lange",

note = "Nog niet eerder opgevoerd; 34th Annual Conference of the Association for Consumer Research, Orlando, Florida, USA ; Conference date: 28-09-2006 Through 01-10-2006",

year = "2006",

language = "Undefined/Unknown",

pages = "339--340",

}