Control mechanisms for assessing the quality of handmade and artistic products in e-marketplace platforms

Ade Ratnasari*, Mark de Reuver

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)
60 Downloads (Pure)

Abstract

Selling handmade and artistic goods online is challenging since buyers need to be able to assess product quality before purchase. This study aims to explore how control mechanisms aid the assessment of the product quality of handmade and artistic goods. We do so by extracting control mechanisms for e-marketplace platforms from existing literature and discussing to what extent these are suitable for handmade and artistic goods. We found that existing literature mainly focuses on reputation systems. We reshaped the findings by conducting desk research to identify how control mechanisms are applied in a number of e-marketplaces. Our results show that in e-marketplaces that focus on selling handmade artistic products, a reputation system is not sufficient to ensure product quality in an online environment. Thus, it is critical to apply other control mechanisms which are more effective in increasing the trustworthiness of the seller of artistic and handmade goods. Last, we also suggest alternative control mechanisms to be explored in future research.

Original languageEnglish
Title of host publication32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
EditorsAndreja Pucihar, Mirjana Kljajic Borstnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
PublisherUniversity of Maribor Press
Pages345-365
Number of pages21
ISBN (Electronic)9789612862800
DOIs
Publication statusPublished - 2020
Event32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019 - Bled, Slovenia
Duration: 16 Jun 201919 Jun 2019

Publication series

Name32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings

Conference

Conference32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019
CountrySlovenia
CityBled
Period16/06/1919/06/19

Keywords

  • Control Mechanisms
  • E-marketplace
  • Product quality
  • Reputation system
  • Trustworthiness

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