@inproceedings{bdfad356626d40fea55424b1d6f57678,
title = "Creating brand-innovation synergy: towards a practical method of using brands in the new product development process",
keywords = "Conf.proc. > 3 pag",
author = "FEHM Smulders and SHJ Keus and {Roscam Abbing}, E and JA Buijs",
year = "2009",
language = "Undefined/Unknown",
publisher = "s.n.",
pages = "373--384",
editor = "S.n.",
booktitle = "ICED'09 eProceedings",
note = "The 17th International Confewrence on Engineering Design, ICED'09, Stanford, USA ; Conference date: 24-08-2009 Through 27-08-2009",
}