Creating brand-innovation synergy: towards a practical method of using brands in the new product development process

FEHM Smulders, SHJ Keus, E Roscam Abbing, JA Buijs

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

    1 Citation (Scopus)
    Original languageUndefined/Unknown
    Title of host publicationICED'09 eProceedings
    Editors S.n.
    Place of PublicationS.l.
    Publishers.n.
    Pages373-384
    Number of pages12
    Publication statusPublished - 2009
    EventThe 17th International Confewrence on Engineering Design, ICED'09, Stanford, USA - S.l.
    Duration: 24 Aug 200927 Aug 2009

    Publication series

    Name
    PublisherS.n.

    Conference

    ConferenceThe 17th International Confewrence on Engineering Design, ICED'09, Stanford, USA
    Period24/08/0927/08/09

    Keywords

    • Conf.proc. > 3 pag

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