Creating brand-innovation synergy: towards a practical method of using brands in the new product development process

FEHM Smulders, SHJ Keus, E Roscam Abbing, JA Buijs

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	ICED'09 eProceedings
Editors	S.n.
Place of Publication	S.l.
Publisher	s.n.
Pages	373-384
Number of pages	12
Publication status	Published - 2009
Event	The 17th International Confewrence on Engineering Design, ICED'09, Stanford, USA - S.l. Duration: 24 Aug 2009 → 27 Aug 2009

Name
Publisher	S.n.

Conference	The 17th International Confewrence on Engineering Design, ICED'09, Stanford, USA
Period	24/08/09 → 27/08/09

Keywords

@inproceedings{bdfad356626d40fea55424b1d6f57678,

title = "Creating brand-innovation synergy: towards a practical method of using brands in the new product development process",

keywords = "Conf.proc. > 3 pag",

author = "FEHM Smulders and SHJ Keus and {Roscam Abbing}, E and JA Buijs",

year = "2009",

language = "Undefined/Unknown",

publisher = "s.n.",

pages = "373--384",

editor = "S.n.",

booktitle = "ICED'09 eProceedings",

note = "null ; Conference date: 24-08-2009 Through 27-08-2009",

}

TY - GEN

T1 - Creating brand-innovation synergy: towards a practical method of using brands in the new product development process

AU - Smulders, FEHM

AU - Keus, SHJ

AU - Roscam Abbing, E

AU - Buijs, JA

PY - 2009

Y1 - 2009

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 373

EP - 384

BT - ICED'09 eProceedings

A2 - S.n., null

PB - s.n.

CY - S.l.

Y2 - 24 August 2009 through 27 August 2009

ER -