Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India

Johan Ninan

doi:10.1007/978-3-031-77806-3_8

Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India

Johan Ninan

Integral Design & Management

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

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Abstract

Community engagement is pivotal for the success of infrastructure megaprojects, especially in the operations phase, where the community evaluates whether to use the service or boycott it. There is a need to understand what actions projects take for the cultural embedding of the project with stakeholders and how the community expresses their experiences in the modern era through social media. To bridge this gap, this study delves into social media exchanges during the operational phase of four metro rail projects in India—Chennai, Hyderabad, Kochi, and Nagpur—to understand their commonalities and inform future endeavors. The community in all four megaprojects accepted the focus on sustainability, cultural embedding, and inclusivity. The research underscores how attentively listening to the community via social media channels can facilitate the development of more effective megaprojects and generate greater societal value.

Original language	English
Title of host publication	Project Management for European, Asian and African Practitioners
Subtitle of host publication	Theory and Technique Examples in Selected Professions
Editors	Narasimha Rao Vajjhala, Kenneth David Strang
Publisher	Springer
Pages	131–145
Number of pages	15
ISBN (Electronic)	978-3-031-77806-3
ISBN (Print)	978-3-031-77805-6, 978-3-031-77808-7
DOIs	https://doi.org/10.1007/978-3-031-77806-3_8
Publication status	Published - 2025

Publication series

Name	Information Systems Engineering and Management
ISSN (Print)	3004-958X
ISSN (Electronic)	3004-9598

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care
Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

Community engagement
Infrastructure megaprojects
Operations phase
Social media
Cultural embedding
Stakeholder engagement
Sustainability
Inclusivity
Metro rail projects
Societal value

Access to Document

10.1007/978-3-031-77806-3_8

Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in IndiaFinal published version, 585 KB

Cite this

Ninan, J. (2025). Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India. In N. R. Vajjhala, & K. D. Strang (Eds.), Project Management for European, Asian and African Practitioners: Theory and Technique Examples in Selected Professions (pp. 131–145). (Information Systems Engineering and Management). Springer. https://doi.org/10.1007/978-3-031-77806-3_8

Ninan, Johan. / Cultural Embedding Through Social Media : Case Studies of Community Engagement in Four Megaprojects in India. Project Management for European, Asian and African Practitioners: Theory and Technique Examples in Selected Professions. editor / Narasimha Rao Vajjhala ; Kenneth David Strang. Springer, 2025. pp. 131–145 (Information Systems Engineering and Management).

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abstract = "Community engagement is pivotal for the success of infrastructure megaprojects, especially in the operations phase, where the community evaluates whether to use the service or boycott it. There is a need to understand what actions projects take for the cultural embedding of the project with stakeholders and how the community expresses their experiences in the modern era through social media. To bridge this gap, this study delves into social media exchanges during the operational phase of four metro rail projects in India—Chennai, Hyderabad, Kochi, and Nagpur—to understand their commonalities and inform future endeavors. The community in all four megaprojects accepted the focus on sustainability, cultural embedding, and inclusivity. The research underscores how attentively listening to the community via social media channels can facilitate the development of more effective megaprojects and generate greater societal value.",

keywords = "Community engagement, Infrastructure megaprojects, Operations phase, Social media, Cultural embedding, Stakeholder engagement, Sustainability, Inclusivity, Metro rail projects, Societal value",

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Ninan, J 2025, Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India. in NR Vajjhala & KD Strang (eds), Project Management for European, Asian and African Practitioners: Theory and Technique Examples in Selected Professions. Information Systems Engineering and Management, Springer, pp. 131–145. https://doi.org/10.1007/978-3-031-77806-3_8

Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India. / Ninan, Johan.
Project Management for European, Asian and African Practitioners: Theory and Technique Examples in Selected Professions. ed. / Narasimha Rao Vajjhala; Kenneth David Strang. Springer, 2025. p. 131–145 (Information Systems Engineering and Management).

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

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Ninan J. Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India. In Vajjhala NR, Strang KD, editors, Project Management for European, Asian and African Practitioners: Theory and Technique Examples in Selected Professions. Springer. 2025. p. 131–145. (Information Systems Engineering and Management). doi: 10.1007/978-3-031-77806-3_8

Cultural Embedding Through Social Media: Case Studies of Community Engagement in Four Megaprojects in India

Abstract

Publication series

Bibliographical note

Keywords

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Cite this