Culture and value trade-offs for successful entrepreneurship in Africa

Otto Kroesen, David J. Ndegwah

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

In Africa slowly but steadily a transformation is taking place in the management styles of enterprises. There is a trend towards more precise time management, more precision in dealing with increasingly sophisticated technology, more feedback from the bottom to the top in order to manage the processes properly, more professionalism and independence of the individual worker. This contribution makes two points: first, neither cultures nor the so-called mental states of individuals are ever static, but always on the move. Second, the force of passion and inspiration by which particular cultural values are endorsed in a particular context makes all the difference in their impact. The importance of these two propositions comes to the fore, if the concept of an “economic culture” is taken into consideration. The claim of the authors is that the ongoing cultural transformation can be better understood in the dynamic approach of cultural values as proposed here.
Original languageEnglish
Title of host publicationProceedings of 6th Annual Conference German Africa Universities Partnership Programme 2017
PublisherHochschule Bonn-Rhein-Sieg
Pages101-118
Number of pages18
ISBN (Print)978-3-96043-060-5
DOIs
Publication statusPublished - 2017
Event6th Annual Conference German Africa Universities Partnership Programme 2017: Universities, entrepreneurship and enterprise development in africa - Nairobi, Kenya
Duration: 19 Jul 2017 → …

Conference

Conference6th Annual Conference German Africa Universities Partnership Programme 2017
CountryKenya
CityNairobi
Period19/07/17 → …

Keywords

  • development
  • economic culture
  • intercultural management
  • values
  • entrepreneurship

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