Customer attitudes towards participation and health data sharing in the digital transformation of finnish insurance

Michael Persson*, Casandra Grundstrom, Guido Giunti

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)

Abstract

The contemporary insurance ecosystem is digitally transforming to meet a myriad of emergent conditions pressured by an increase in available data. A paradigm shift necessitates new business models, digital practices, and customer relationships. To begin to understand the attitudes of customers within the digital transformation context, we conducted a large survey of Finnish insurance organization customers (N = 452). The survey gathered customer attitudes towards three factors of digital transformation: Participation in service development, visions and values of the service provider, and health data sharing. The results of the study offer a descriptive statistical snapshot of the attitudes of insurance customers in the Finnish case context relating to these topics; finding a lack of knowledge about the company digital strategy, a low perceived possibility to participate in the creation of services, a high level of trust, and a reluctance to share health data.

Original languageEnglish
Title of host publication32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
EditorsAndreja Pucihar, Mirjana Kljajic Borstnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
PublisherUniversity of Maribor Press
Pages821-838
Number of pages18
ISBN (Electronic)978-961-286-280-0
DOIs
Publication statusPublished - 2020
Externally publishedYes
Event32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019 - Bled, Slovenia
Duration: 16 Jun 201919 Jun 2019

Publication series

Name32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings

Conference

Conference32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019
CountrySlovenia
CityBled
Period16/06/1919/06/19

Keywords

  • Customer Participation
  • Descriptive Statistics
  • Digital Transformation
  • Health Data
  • Insurance

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