Customer journeys for service innovations: Balancing the management and design perspectives on experiences

Mirthe Monninkhof, Lianne Simonse

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 32nd EGOS Colloquium, Naples
    Subtitle of host publicationOrganising in the shadow of power
    PublisherEGOS
    Pages1-27
    Number of pages27
    Publication statusPublished - 7 Jul 2016
    Event32nd EGOS Colloquium: Organizing in the Shadow of Power - Napels, Italy
    Duration: 7 Jul 20169 Jul 2016

    Conference

    Conference32nd EGOS Colloquium
    CountryItaly
    CityNapels
    Period7/07/169/07/16

    Cite this

    Monninkhof, M., & Simonse, L. (2016). Customer journeys for service innovations: Balancing the management and design perspectives on experiences. In Proceedings of 32nd EGOS Colloquium, Naples : Organising in the shadow of power (pp. 1-27). EGOS.