@inproceedings{00fe8f9a79d84fb28a5a4a1037e84153,
title = "Defining and measuring new product advantage with formative indicators",
keywords = "Conf.proc. > 3 pag",
author = "SA Rijsdijk and HJ Hultink",
year = "2003",
language = "Undefined/Unknown",
publisher = "s.n.",
pages = "889--898",
editor = "s.n.",
booktitle = "10th international product development management conference",
note = "10th international product development management conference ; Conference date: 10-06-2003 Through 11-06-2003",
}