Original language | English |
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Title of host publication | Bridging mass customization and open innovation |
Subtitle of host publication | proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation, San Francisco, November 16 - 19, 2011 |
Editors | Henry Chesbrough, Frank Piller |
Publication status | Published - 2011 |
Externally published | Yes |
Event | World Conference on Mass Customization, Personalization, and Co-Creation (MCPC) 2011 : Bridging Mass Customization & Open Innovation - San Francicso, United States Duration: 16 Nov 2011 → 19 Nov 2011 |
Conference
Conference | World Conference on Mass Customization, Personalization, and Co-Creation (MCPC) 2011 |
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Country/Territory | United States |
City | San Francicso |
Period | 16/11/11 → 19/11/11 |
Keywords
- fixed solution space
- DIY
- co-creation
- design
- customization