Design for Happiness Deck

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To design for happiness sounds like a grand undertaking. Some might even say an overly ambitious one – but we disagree. We believe that explicitly focusing on customer happiness is an indispensable part of user-centred design and, ultimately, a reliable predictor of a design’s success.

As design researchers at the Delft Institute of Positive Design (TU Delft), we seek to advance our understanding of the ways products and services can be designed to foster human happiness. We develop tools that designers and organisations can use to tap into the vast potential of lasting wellbeing.

This Design for Happiness Deck is one example of our work. Use it to break down the seemingly overwhelming phenomenon of happiness into manageable components that offer you a direct doorway to ideation and analyses of your design project.
Original languageEnglish
Media of outputCard Set
PublisherDelft University of Technology
Number of pages82
Place of PublicationDelft
ISBN (Electronic)978-94-92516-86-2
Publication statusPublished - 2017

Bibliographical note

Made by The Delft Institute of Positive Design


  • pleasure
  • personal significance
  • virtue


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