Design methodology for mass personalisation enabled by digital manufacturing

Mehmet Ozdemir*, Jouke Verlinden, Gaetano Cascini

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)


Mass Personalisation (MP) is becoming more significant to answer diversifying customer needs, as a result of the advancements in digital manufacturing. In contrary to the modular design in mass customisation, Design for MP (DfMP) proposes more profound changes in product and active user involvement in the design process, while maintaining mass efficiency. Traditional product development methodologies fall short in guiding MP, as it has the distinct differences with product variability and the customer involvement with specific needs. In this study, a dedicated design methodology for MP is presented, focussing on these key dimensions. The proposed methodology guides the designer through the development process of a user modifiable design and demonstrates how to facilitate the user involvement in reaching a personalised design. It proposes a flexible and adaptable seed design architecture, and an interactive customer co-creation process. The development of a seed design, construction of its design space, and management of the solution space with a design solution algorithm are elaborated. The application of the methodology was illustrated on the personalisation of knitted footwear, and 3D printed saxophone mouthpiece. The examples show the potential of the methodology to deal with coupled MP cases. A systematic approach to DfMP will allow expanding MP to more products, and acts as a foundation for the customer co-creation oriented design in the context of this emerging paradigm.

Original languageEnglish
Article numbere7
JournalDesign Science
Issue number7
Publication statusPublished - 2022
Externally publishedYes


  • Customer Co-creation
  • Design Automation
  • Digital Manufacturing
  • Mass Personalization Design Methodology


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