DEsigning a channel mix

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)229-250
Number of pages22
JournalInternational Journal of Internet Marketing and Advertising
Volume1
Issue number3
Publication statusPublished - 2004

Keywords

  • popular journal papers
  • Vakpubl., Overig wet. > 3 pag

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