Designing a marketing Channel Mix.

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 4th IBM eBusiness Conference 2003
Place of PublicationGuildford, UK
Pages1-12
Number of pages12
Publication statusPublished - 2003
EventThe 4th IBM eBusiness Conference 2003 - Guildford, UK
Duration: 9 Dec 20039 Dec 2003

Conference

ConferenceThe 4th IBM eBusiness Conference 2003
Period9/12/039/12/03

Keywords

  • conference contrib. refereed
  • Conf.proc. > 3 pag

Cite this

Simons, LPA., & Bouwman, WAGA. (2003). Designing a marketing Channel Mix. In Proceedings of the 4th IBM eBusiness Conference 2003 (pp. 1-12).