Designing a marketing channel mix

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)229-248
Number of pages20
JournalInternational Journal of Information Technology and Management
Volume5
Issue number4
Publication statusPublished - 2007

Keywords

  • Peer-lijst tijdschrift

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