Designing a marketing Channel Mix.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 4th IBM eBusiness Conference 2003
Place of Publication	Guildford, UK
Pages	1-12
Number of pages	12
Publication status	Published - 2003
Event	The 4th IBM eBusiness Conference 2003 - Guildford, UK Duration: 9 Dec 2003 → 9 Dec 2003

Conference	The 4th IBM eBusiness Conference 2003
Period	9/12/03 → 9/12/03

Keywords

@inproceedings{f3ceadf2c7434094851e0c2564286ee4,

title = "Designing a marketing Channel Mix.",

keywords = "conference contrib. refereed, Conf.proc. > 3 pag",

author = "LPA Simons and WAGA Bouwman",

year = "2003",

language = "Undefined/Unknown",

pages = "1--12",

booktitle = "Proceedings of the 4th IBM eBusiness Conference 2003",

note = "The 4th IBM eBusiness Conference 2003 ; Conference date: 09-12-2003 Through 09-12-2003",

}

TY - GEN

T1 - Designing a marketing Channel Mix.

AU - Simons, LPA

AU - Bouwman, WAGA

PY - 2003

Y1 - 2003

KW - conference contrib. refereed

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 12

BT - Proceedings of the 4th IBM eBusiness Conference 2003

CY - Guildford, UK

T2 - The 4th IBM eBusiness Conference 2003

Y2 - 9 December 2003 through 9 December 2003

ER -