Designing a premium package: Some guidelines for designers and marketers

R Mugge, T Massink, HJ Hultink, L. van den Berg-Weitzel

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)583-605
Number of pages23
JournalThe Design Journal
Volume17
Issue number4
DOIs
Publication statusPublished - 2014

Keywords

  • Peer-lijst tijdschrift

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