Designing a premium package: Some guidelines for designers and marketers

Research output: Contribution to journal › Article › Scientific › peer-review

17 Citations (Scopus)

Keywords

@article{27504058aeef4ae5a6e48c7d32cc430f,

title = "Designing a premium package: Some guidelines for designers and marketers",

keywords = "Peer-lijst tijdschrift",

author = "R Mugge and T Massink and HJ Hultink and \{van den Berg-Weitzel\}, L.",

year = "2014",

doi = "10.2752/175630614x14056185480140",

language = "English",

volume = "17",

pages = "583--605",

journal = "The Design Journal",

issn = "1460-6925",

publisher = "Taylor \& Francis",

number = "4",

}

TY - JOUR

T1 - Designing a premium package: Some guidelines for designers and marketers

AU - Mugge, R

AU - Massink, T

AU - Hultink, HJ

AU - van den Berg-Weitzel, L.

PY - 2014

Y1 - 2014

KW - Peer-lijst tijdschrift

U2 - 10.2752/175630614x14056185480140

DO - 10.2752/175630614x14056185480140

M3 - Article

SN - 1460-6925

VL - 17

SP - 583

EP - 605

JO - The Design Journal

JF - The Design Journal

IS - 4

ER -