TY - JOUR
T1 - Designing for value-behaviour consistency
T2 - ethical choice architecture to stimulate sustainable meat purchase
AU - Peeters, Anna Louisa
AU - van der Werff, Ellen
AU - Tromp, Nynke
PY - 2022
Y1 - 2022
N2 - Many of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these values, representing the so-called ‘value-action gap’. This paper argues that the value-action gap can to a large extent be explained by a choice architecture which promotes unsustainable behaviours. Therefore, we present a redesign of choice architecture in the context of meat consumption, to stimulate people to act in line with their values. Our experimental study shows that such a redesign leads to a significant increase in sustainable behaviour, without conflicting with people's values. This opens the discussion on how we design the architecture for such choices and adds granularity to the moral debate about nudging.
AB - Many of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these values, representing the so-called ‘value-action gap’. This paper argues that the value-action gap can to a large extent be explained by a choice architecture which promotes unsustainable behaviours. Therefore, we present a redesign of choice architecture in the context of meat consumption, to stimulate people to act in line with their values. Our experimental study shows that such a redesign leads to a significant increase in sustainable behaviour, without conflicting with people's values. This opens the discussion on how we design the architecture for such choices and adds granularity to the moral debate about nudging.
KW - Behavioural design
KW - Choice architecture
KW - Meat consumption
KW - Nudging
KW - Sustainable behaviour
KW - Value-action gap
UR - http://www.scopus.com/inward/record.url?scp=85130356997&partnerID=8YFLogxK
U2 - 10.1016/j.clrc.2022.100067
DO - 10.1016/j.clrc.2022.100067
M3 - Article
AN - SCOPUS:85130356997
SN - 2666-7843
VL - 5
JO - Cleaner and Responsible Consumption
JF - Cleaner and Responsible Consumption
M1 - 100067
ER -