Designing Overarching Servitization Strategies in B2B Manufacturing Industry

Bart Bluemink; Lianne Simonse; Sicco Santema; Odeke Lenior; Celine  Tesselaar

Designing Overarching Servitization Strategies in B2B Manufacturing Industry

Bart Bluemink^*, Lianne Simonse, Sicco Santema, Odeke Lenior, Celine Tesselaar

^*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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Abstract

Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.
Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.
Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.
Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design

Original language	English
Title of host publication	Servitization: A pathway Towards A Resilient Productive And Sustainable Future
Subtitle of host publication	Proceedings of the Spring Servitization Conference 2021
Editors	Ali Bigdeli, Tim Baines, Mario Rapaccini, Mario Saccani, Federico Adrodegari
Place of Publication	Birmingham, UK
Publisher	The Advanced Services Group
Pages	211-219
Number of pages	9
ISBN (Print)	9781854494993
Publication status	Published - 2021
Event	Spring Servitization Conference 2021 - Virtual Duration: 10 May 2021 → 12 May 2021

Conference

Conference	Spring Servitization Conference 2021
Period	10/05/21 → 12/05/21

Keywords

Overarching Servitization Strategy
Design Roadmapping
Ecosystems
Platform Strategy
Strategic Design
User Experience

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SSC2021_Proceedings-1Final published version, 3.02 MBLicence: CC BY-NC

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Bluemink, B., Simonse, L., Santema, S., Lenior, O., & Tesselaar , C. (2021). Designing Overarching Servitization Strategies in B2B Manufacturing Industry. In A. Bigdeli, T. Baines, M. Rapaccini, M. Saccani, & F. Adrodegari (Eds.), Servitization: A pathway Towards A Resilient Productive And Sustainable Future: Proceedings of the Spring Servitization Conference 2021 (pp. 211-219). The Advanced Services Group.

Bluemink, Bart ; Simonse, Lianne ; Santema, Sicco et al. / Designing Overarching Servitization Strategies in B2B Manufacturing Industry. Servitization: A pathway Towards A Resilient Productive And Sustainable Future: Proceedings of the Spring Servitization Conference 2021. editor / Ali Bigdeli ; Tim Baines ; Mario Rapaccini ; Mario Saccani ; Federico Adrodegari. Birmingham, UK : The Advanced Services Group, 2021. pp. 211-219

@inproceedings{4af75b2422b24eb9ac8aee510e0fd1f9,

title = "Designing Overarching Servitization Strategies in B2B Manufacturing Industry",

abstract = "Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design",

keywords = "Overarching Servitization Strategy, Design Roadmapping, Ecosystems, Platform Strategy, Strategic Design, User Experience",

author = "Bart Bluemink and Lianne Simonse and Sicco Santema and Odeke Lenior and Celine Tesselaar",

year = "2021",

language = "English",

isbn = "9781854494993",

pages = "211--219",

editor = "Ali Bigdeli and Tim Baines and Mario Rapaccini and Mario Saccani and Federico Adrodegari",

booktitle = "Servitization: A pathway Towards A Resilient Productive And Sustainable Future",

publisher = "The Advanced Services Group",

note = "Spring Servitization Conference 2021 ; Conference date: 10-05-2021 Through 12-05-2021",

}

Bluemink, B , Simonse, L , Santema, S, Lenior, O & Tesselaar , C 2021, Designing Overarching Servitization Strategies in B2B Manufacturing Industry. in A Bigdeli, T Baines, M Rapaccini, M Saccani & F Adrodegari (eds), Servitization: A pathway Towards A Resilient Productive And Sustainable Future: Proceedings of the Spring Servitization Conference 2021. The Advanced Services Group, Birmingham, UK, pp. 211-219, Spring Servitization Conference 2021, 10/05/21.

Designing Overarching Servitization Strategies in B2B Manufacturing Industry. / Bluemink, Bart ; Simonse, Lianne ; Santema, Sicco et al.
Servitization: A pathway Towards A Resilient Productive And Sustainable Future: Proceedings of the Spring Servitization Conference 2021. ed. / Ali Bigdeli; Tim Baines; Mario Rapaccini; Mario Saccani; Federico Adrodegari. Birmingham, UK: The Advanced Services Group, 2021. p. 211-219.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Designing Overarching Servitization Strategies in B2B Manufacturing Industry

AU - Bluemink, Bart

AU - Simonse, Lianne

AU - Santema, Sicco

AU - Lenior, Odeke

AU - Tesselaar , Celine

PY - 2021

Y1 - 2021

N2 - Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design

AB - Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design

KW - Overarching Servitization Strategy

KW - Design Roadmapping

KW - Ecosystems

KW - Platform Strategy

KW - Strategic Design

KW - User Experience

UR - https://www.advancedservicesgroup.co.uk/2021-spring-servitization-conference-proceedings/

M3 - Conference contribution

SN - 9781854494993

SP - 211

EP - 219

BT - Servitization: A pathway Towards A Resilient Productive And Sustainable Future

A2 - Bigdeli, Ali

A2 - Baines, Tim

A2 - Rapaccini, Mario

A2 - Saccani, Mario

A2 - Adrodegari, Federico

PB - The Advanced Services Group

CY - Birmingham, UK

T2 - Spring Servitization Conference 2021

Y2 - 10 May 2021 through 12 May 2021

ER -

Bluemink B , Simonse L , Santema S, Lenior O, Tesselaar C. Designing Overarching Servitization Strategies in B2B Manufacturing Industry. In Bigdeli A, Baines T, Rapaccini M, Saccani M, Adrodegari F, editors, Servitization: A pathway Towards A Resilient Productive And Sustainable Future: Proceedings of the Spring Servitization Conference 2021. Birmingham, UK: The Advanced Services Group. 2021. p. 211-219

Designing Overarching Servitization Strategies in B2B Manufacturing Industry

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