Designing packages that communicate product attributes and brand values: an exploratory method

JPL Schoormans, M Eenhuizen, G van de Laar, L. van den Berg-Weitzel

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)31-47
Number of pages17
JournalThe Design Journal
Volume13
Issue number1
Publication statusPublished - 2010

Keywords

  • Peer-lijst tijdschrift

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