Designing packages that communicate product attributes and brand values: an exploratory method

JPL Schoormans, M Eenhuizen, G van de Laar, L. van den Berg-Weitzel

Research output: Contribution to journal › Article › Scientific › peer-review

Keywords

@article{0648e17eb90843cbae693e9235bff222,

title = "Designing packages that communicate product attributes and brand values: an exploratory method",

keywords = "Peer-lijst tijdschrift",

author = "JPL Schoormans and M Eenhuizen and {van de Laar}, G and {van den Berg-Weitzel}, L.",

year = "2010",

language = "Undefined/Unknown",

volume = "13",

pages = "31--47",

journal = "The Design Journal",

issn = "1460-6925",

publisher = "Berg Publishers",

number = "1",

}