@inproceedings{68138b86d9c04494bc5a3995428b12e1,
title = "Designing product metaphor to promote sustainable behaviour: A proposed method",
abstract = "Within the scope of Design for Sustainable Behaviour, the connection between behavioural change strategies and design idea generation has received limited attention. This paper highlights metaphorical thinking in product design to stimulate sustainable behaviour. In particular, the current study proposes a metaphor-based design method to guide designers on how to associate product features with behavioural and experiential cues through metaphors. We next report two design cases to evaluate this method. In the end, the shortcomings of current research and future developments are also discussed.",
keywords = "design methodology, ecodesign, human behaviour, product design, sustainable design",
author = "S. Huang and M. Carulli and Paul Hekkert and Schifferstein, {Hendrik N.J.} and M Bordegoni",
year = "2020",
doi = "10.1017/dsd.2020.310",
language = "English",
volume = "1",
series = "Proceedings of the Design Society: DESIGN Conference",
publisher = "Cambridge University Press",
pages = "1921--1930",
booktitle = "Proceedings of the16th international design conference, Design 2020",
address = "United Kingdom",
note = "16th International Design Conference (Cancelled) ; Conference date: 26-10-2020 Through 29-10-2020",
}