Designing product metaphor to promote sustainable behaviour: A proposed method

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

2 Citations (Scopus)
14 Downloads (Pure)


Within the scope of Design for Sustainable Behaviour, the connection between behavioural change strategies and design idea generation has received limited attention. This paper highlights metaphorical thinking in product design to stimulate sustainable behaviour. In particular, the current study proposes a metaphor-based design method to guide designers on how to associate product features with behavioural and experiential cues through metaphors. We next report two design cases to evaluate this method. In the end, the shortcomings of current research and future developments are also discussed.
Original languageEnglish
Title of host publicationProceedings of the16th international design conference, Design 2020
PublisherCambridge University Press
Number of pages10
Publication statusPublished - 2020
Event16th International Design Conference (Cancelled) - Cavtat, Croatia
Duration: 26 Oct 202029 Oct 2020

Publication series

NameProceedings of the Design Society: DESIGN Conference
ISSN (Print)2633-7762


Conference16th International Design Conference (Cancelled)
OtherCancelled due to COVID-19. Papers are only published


  • design methodology
  • ecodesign
  • human behaviour
  • product design
  • sustainable design

Cite this