Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems

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Abstract

This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.
Original languageEnglish
Title of host publicationProceedings of Going Green-EcoDesign 2021 International Symposium
Number of pages8
Publication statusPublished - 2021
EventEcoDesign2021: EcoDesign with Art, Science and Technology - Online conference - Online
Duration: 1 Dec 20213 Dec 2021
http://www.ecodenet.com/ed2021/

Conference

ConferenceEcoDesign2021
Period1/12/213/12/21
Internet address

Keywords

  • Reuse
  • Benefits and risks
  • consumer behaviour
  • Circular economy
  • Returnable packaging
  • Refillable packaging

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