Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems

X. Miao; L.B.M. Magnier; R. Mugge

doi:10.1007/978-981-99-3818-6

Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

Abstract

This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.

Original language	English
Title of host publication	EcoDesign for Sustainable Products, Services and Social Systems I
Editors	Kobayashi Hideki, Fukushige Shinichi, Yamasue Eiji, Hara Keishiro
Publisher	Springer Nature
Chapter	2
Pages	17-30
Number of pages	14
ISBN (Electronic)	978-981-99-3817-9
ISBN (Print)	978-981-99-3818-6
DOIs	https://doi.org/10.1007/978-981-99-3818-6
Publication status	Published - 2024
Event	EcoDesign2021: EcoDesign with Art, Science and Technology - Online conference - Online Duration: 1 Dec 2021 → 3 Dec 2021 http://www.ecodenet.com/ed2021/

Conference

Conference	EcoDesign2021
Period	1/12/21 → 3/12/21
Internet address	http://www.ecodenet.com/ed2021/

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

Reuse
Benefits and risks
consumer behaviour
Circular economy
Returnable packaging
Refillable packaging

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-981-99-3818-6

Cite this

Miao, X., Magnier, L. B. M., & Mugge, R. (2024). Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems. In K. Hideki, F. Shinichi, Y. Eiji, & H. Keishiro (Eds.), EcoDesign for Sustainable Products, Services and Social Systems I (pp. 17-30). Springer Nature. https://doi.org/10.1007/978-981-99-3818-6

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abstract = "This research investigates consumers{\textquoteright} perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers{\textquoteright} perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.",

keywords = "Reuse, Benefits and risks, consumer behaviour, Circular economy, Returnable packaging, Refillable packaging",

author = "X. Miao and L.B.M. Magnier and R. Mugge",

note = "Green Open Access added to TU Delft Institutional Repository {\textquoteleft}You share, we take care!{\textquoteright} – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. ; EcoDesign2021 : EcoDesign with Art, Science and Technology - Online conference ; Conference date: 01-12-2021 Through 03-12-2021",

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editor = "Kobayashi Hideki and Fukushige Shinichi and Yamasue Eiji and Hara Keishiro",

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Miao, X , Magnier, LBM & Mugge, R 2024, Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems. in K Hideki, F Shinichi, Y Eiji & H Keishiro (eds), EcoDesign for Sustainable Products, Services and Social Systems I. Springer Nature, pp. 17-30, EcoDesign2021, 1/12/21. https://doi.org/10.1007/978-981-99-3818-6

Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems. / Miao, X.; Magnier, L.B.M.; Mugge, R.
EcoDesign for Sustainable Products, Services and Social Systems I. ed. / Kobayashi Hideki; Fukushige Shinichi; Yamasue Eiji; Hara Keishiro. Springer Nature, 2024. p. 17-30.

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

TY - CHAP

T1 - Developing reusable packaging for FMCG

T2 - EcoDesign2021

AU - Miao, X.

AU - Magnier, L.B.M.

AU - Mugge, R.

N1 - Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

PY - 2024

Y1 - 2024

N2 - This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.

AB - This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.

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KW - consumer behaviour

KW - Circular economy

KW - Returnable packaging

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M3 - Chapter

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EP - 30

BT - EcoDesign for Sustainable Products, Services and Social Systems I

A2 - Hideki, Kobayashi

A2 - Shinichi, Fukushige

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PB - Springer Nature

Y2 - 1 December 2021 through 3 December 2021

ER -

Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems

Abstract

Conference

Bibliographical note

Keywords

UN SDGs

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