Development of a scale measuring childlike anthropomorphism in products

K Hellen, MC Saaksjarvi

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)141-157
Number of pages17
JournalJournal of Marketing Management
Volume29
Issue number1-2
DOIs
Publication statusPublished - 2013

Keywords

  • Peer-lijst tijdschrift

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