Digital Transformation (DX) has revolutionized entire industries, propelled IT start-ups to stratospheric stock market valuations, and is sustaining legions of consultants evangelizing its message. Yet, beyond the creative disruption, hype, and lip service, we see that many organizations ignore or misapply its principles, ideas, and methods. This gap between theory and practice raises an important responsibility for software engineers and particularly for requirements engineers and software architects. If as a professional you specify and design software-intensive systems that ignore how modern digital technology radically transforms customer experience, business processes, business models, and whole organizations, you are short-changing your employer or client. Based on our industry consulting, government service, and volunteering experience, we provide a taxonomy, a road map, and examples of DX opportunities that will allow you to spot and exploit them.