Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms

S Nikou; WAGA Bouwman; GA de Reuver

Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms

Information and Communication Technology

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 11th international conference on mobile business in everyday life (ICMB 2012)
Editors	s.n.
Place of Publication	s.l.
Publisher	s.n.
Pages	205-214
Number of pages	10
Publication status	Published - 2012
Event	11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands - s.l. Duration: 21 Jun 2012 → 22 Jun 2012

Publication series

Name
Publisher	s.n.

Conference

Conference	11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands
Period	21/06/12 → 22/06/12

Cite this

@inproceedings{7f2411fef47f45569e4ee91cd26ac05d,

title = "Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms",

author = "S Nikou and WAGA Bouwman and {de Reuver}, GA",

year = "2012",

language = "English",

publisher = "s.n.",

pages = "205--214",

editor = "s.n.",

booktitle = "Proceedings of the 11th international conference on mobile business in everyday life (ICMB 2012)",

note = "11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands ; Conference date: 21-06-2012 Through 22-06-2012",

}

Nikou, S, Bouwman, WAGA & de Reuver, GA 2012, Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms. in s.n. (ed.), Proceedings of the 11th international conference on mobile business in everyday life (ICMB 2012). s.n., s.l., pp. 205-214, 11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands, 21/06/12.

Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms. / Nikou, S; Bouwman, WAGA; de Reuver, GA.
Proceedings of the 11th international conference on mobile business in everyday life (ICMB 2012). ed. / s.n. s.l.: s.n., 2012. p. 205-214.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms

AU - Nikou, S

AU - Bouwman, WAGA

AU - de Reuver, GA

PY - 2012

Y1 - 2012

UR - http://aisel.aisnet.org/icmb2012/4

M3 - Conference contribution

SP - 205

EP - 214

BT - Proceedings of the 11th international conference on mobile business in everyday life (ICMB 2012)

A2 - s.n., null

PB - s.n.

CY - s.l.

T2 - 11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands

Y2 - 21 June 2012 through 22 June 2012

ER -

Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms

Publication series

Conference

Other files and links

Cite this