Do consumers care about mobile service platforms? A conjoint analysis on consumer preference for mobile platforms

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 11th international conference on mobile business in everyday life (ICMB 2012)
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages205-214
Number of pages10
Publication statusPublished - 2012
Event11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands - s.l.
Duration: 21 Jun 201222 Jun 2012

Publication series

Name
Publishers.n.

Conference

Conference11th international conference on mobile business in everyday life (ICMB 2012) Delft, The Netherlands
Period21/06/1222/06/12

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