Does BMI help business to succeed?

Marikka Heikkilä; Jukka Heikkilä; Harry Bouwman; Olli Heimo

doi:10.18690/978-961-286-280-0.52

Does BMI help business to succeed?

Marikka Heikkilä^*, Jukka Heikkilä, Harry Bouwman, Olli Heimo

^*Corresponding author for this work

Information and Communication Technology

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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Abstract

This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well.

Original language	English
Title of host publication	32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
Editors	Andreja Pucihar, Mirjana Kljajic Borstnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
Publisher	University of Maribor Press
Pages	995-1015
Number of pages	21
ISBN (Electronic)	9789612862800
DOIs	https://doi.org/10.18690/978-961-286-280-0.52
Publication status	Published - 2020
Event	32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019 - Bled, Slovenia Duration: 16 Jun 2019 → 19 Jun 2019

Publication series

Name	32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings

Conference

Conference	32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019
Country/Territory	Slovenia
City	Bled
Period	16/06/19 → 19/06/19

Keywords

Business Model Innovation
Effectuation
Markets
New Product Development
SME
Success

Access to Document

10.18690/978-961-286-280-0.52

Does BMI help business to succeedFinal published version, 387 KB

Cite this

Heikkilä, M., Heikkilä, J., Bouwman, H., & Heimo, O. (2020). Does BMI help business to succeed? In A. Pucihar, M. K. Borstnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings (pp. 995-1015). (32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings). University of Maribor Press. https://doi.org/10.18690/978-961-286-280-0.52

Heikkilä, Marikka ; Heikkilä, Jukka ; Bouwman, Harry et al. / Does BMI help business to succeed?. 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings. editor / Andreja Pucihar ; Mirjana Kljajic Borstnar ; Roger Bons ; Juergen Seitz ; Helen Cripps ; Doroteja Vidmar. University of Maribor Press, 2020. pp. 995-1015 (32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings).

@inproceedings{29a8036511d34b1597f62fcb0e15f327,

title = "Does BMI help business to succeed?",

abstract = "This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well.",

keywords = "Business Model Innovation, Effectuation, Markets, New Product Development, SME, Success",

author = "Marikka Heikkil{\"a} and Jukka Heikkil{\"a} and Harry Bouwman and Olli Heimo",

year = "2020",

doi = "10.18690/978-961-286-280-0.52",

language = "English",

series = "32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings",

publisher = "University of Maribor Press",

pages = "995--1015",

editor = "Andreja Pucihar and Borstnar, {Mirjana Kljajic} and Roger Bons and Juergen Seitz and Helen Cripps and Doroteja Vidmar",

booktitle = "32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings",

note = "32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019 ; Conference date: 16-06-2019 Through 19-06-2019",

}

Heikkilä, M, Heikkilä, J, Bouwman, H & Heimo, O 2020, Does BMI help business to succeed? in A Pucihar, MK Borstnar, R Bons, J Seitz, H Cripps & D Vidmar (eds), 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings. 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings, University of Maribor Press, pp. 995-1015, 32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019, Bled, Slovenia, 16/06/19. https://doi.org/10.18690/978-961-286-280-0.52

Does BMI help business to succeed? / Heikkilä, Marikka; Heikkilä, Jukka; Bouwman, Harry et al.
32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings. ed. / Andreja Pucihar; Mirjana Kljajic Borstnar; Roger Bons; Juergen Seitz; Helen Cripps; Doroteja Vidmar. University of Maribor Press, 2020. p. 995-1015 (32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings).

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review