Does BMI help business to succeed?

Marikka Heikkilä*, Jukka Heikkilä, Harry Bouwman, Olli Heimo

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well.

Original languageEnglish
Title of host publication32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
EditorsAndreja Pucihar, Mirjana Kljajic Borstnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
PublisherUniversity of Maribor Press
Pages995-1015
Number of pages21
ISBN (Electronic)9789612862800
DOIs
Publication statusPublished - 2020
Event32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019 - Bled, Slovenia
Duration: 16 Jun 201919 Jun 2019

Publication series

Name32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings

Conference

Conference32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019
CountrySlovenia
CityBled
Period16/06/1919/06/19

Keywords

  • Business Model Innovation
  • Effectuation
  • Markets
  • New Product Development
  • SME
  • Success

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