Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

Erwin van Tuijl; Mariam Basajja; J.C. Intriago Zambrano; Peter Knorringa

Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

Erwin van Tuijl^*, Mariam Basajja, J.C. Intriago Zambrano, Peter Knorringa

^*Corresponding author for this work

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Abstract

The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers (‘smallholders’) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model.

Original language	English
Pages (from-to)	8-10
Number of pages	3
Journal	DevISSues
Volume	24
Issue number	1
Publication status	Published - 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

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title = "Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture",

abstract = "The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers ({\textquoteleft}smallholders{\textquoteright}) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model. ",

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AU - Intriago Zambrano, J.C.

AU - Knorringa, Peter

PY - 2022

Y1 - 2022

N2 - The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers (‘smallholders’) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model.

AB - The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers (‘smallholders’) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model.

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Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

Abstract

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