Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

Erwin van Tuijl*, Mariam Basajja, J.C. Intriago Zambrano, Peter Knorringa

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional

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Abstract

The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers (‘smallholders’) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model.
Original languageEnglish
Pages (from-to)8-10
Number of pages3
JournalDevISSues
Volume24
Issue number1
Publication statusPublished - 2022

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