Drivers’ perceptions of improving official information and road rules for distracted driving: Enhancing content, design, and delivery

Distracted driving continues to be a significant risk to road safety. While effective legislation and education are essential for preventing distracted driving, there is evidence showing that current official information and road rules related to distracted driving may not provide drivers with a comprehensive understanding of the issue. Therefore, this study aimed to explore drivers’ perspectives on how official information and road rules could be improved to effectively address distracted driving. Semi-structured interviews were conducted with 35 drivers from Queensland, Australia, with thematic analysis employed to extract key themes from the discussions. The results showed that official information on distracted driving could benefit from more comprehensive content, including underrepresented distraction sources (e.g., using a smartwatch, interacting with passengers, and looking at advertisement billboards), the safety risks, and impacts on driving performance. Participants emphasised the need for distracted driving legislation to address the risks posed by a broader range of technological devices (e.g., infotainment systems, wearable devices), not just hand-held mobile phones. The results suggested a need for improved presentation of information, with future distracted driving content suggested to be presented visually, along with more targeted messaging for high-risk drivers such as young drivers. Further, social media, short training, and outdoor media were perceived by participants as the most effective delivery mechanisms for distracted driving resources. The findings provide valuable guidance for policymakers in establishing and communicating information and road rules for distracted driving.