Dual-Enhanced Item Representation for Bundle Construction via Category-Wise and Cross-Modality Learning

Bundle recommender systems merely learn from existing bundles, but obtaining large-scale, high-quality bundle datasets remains a challenge, especially for platforms newly adopting bundle services. Bundle construction is the task of automatically selecting a set of compatible items to form a coherent bundle, a vital step before making recommendations on bundle-aware platforms. Groundbreaking work on bundle construction, like CLHE, has been designed solely on user-item interaction and self-attention modules to learn item/bundle representations. These techniques fall short of the standards for coherent bundles in real-world applications, where the relation among the semantic information of items should be considered more thoroughly. To address these challenges, we explicitly leverage category-wise information and employ cross-modal fusion to enhance item representations. By doing so, we propose Caro: Dual-Enhanced Item Representation for Bundle Construction via Category-Wise and Cross-Modality Learning. Caro captures the inherent relationships between items within analogous categories, improving bundle coherence. It comprises three main components: (1) cross-modality enhanced item representation, (2) category-enhanced item representation, and (3) bundle contrastive learning. Extensive experiments and detailed analyzes using multiple real-world datasets demonstrate that our method outperforms existing state-of-the-art techniques and provides valuable insight into the bundle construction problem. Notably, Caro achieves a 5-8% higher Recall@20 than the strongest baseline, underscoring its performance gains through dual category-wise and cross-modal enhancements. [...]