Educating Entrepreneurship through Design

Jeroen Coelen*, Frido E.H.M. Smulders

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review


The early stage of new venture creation is highly undetermined, is high in uncertainty and requires action to progress. These characteristics overlap with the definition of what makes a problematic situation a design problem. In order to improve education for students to deal with this type of problem, this chapter builds on the paradigm of ‘through’ education and the new venture creation approach. It proposes a new paradigm, ‘entrepreneurship education through design’ with a strong focus dealing with design problems via designerly behaviour. This chapter highlights the design theoretical basis of this paradigm and shows how the course setup can contribute for students to display designerly behaviour, reduce uncertainty and ultimately successfully incubate new ventures.

Original languageEnglish
Title of host publicationFGF Studies in Small Business and Entrepreneurship
EditorsJ.H. Block
Number of pages15
ISBN (Electronic)978-3-031-28559-2
Publication statusPublished - 2023

Publication series

NameFGF Studies in Small Business and Entrepreneurship
ISSN (Print)2364-6918
ISSN (Electronic)2364-6926


  • Design
  • Design problems
  • Entrepreneurship
  • Entrepreneurship education
  • New venture creation


Dive into the research topics of 'Educating Entrepreneurship through Design'. Together they form a unique fingerprint.

Cite this