Effect of Digital Literacy on the Use of Digital Technology: Micro-Entrepreneurs in the Creative Industries

Suellen Cavalheiro, Shahrokh Nikou, Gunilla Wíden

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)

Abstract

The present study aimed to analyse the role of digital literacy on the intention to use digital technology by professionals in the creative industries. There is consensus among academic literature and governmental reports that creative activities are essential for economic and socio-cultural development. Therefore, there is a need for ongoing research on these segments of industry, such as how they absorb the impacts of digitalisation and improvements in digital technology in their creative and artistic expression. For this latter research, it is required to go beyond the organisational level since these industries are dynamic segments, mostly composed of microentrepreneurs and independent workers. Based on an extensive literature review, relationships between the constructs of digital literacy (DL), subjective norms (SNs), compatibility (CP), selfefficacy (SE), attitude towards use (ATT) and intention to use (INT) digital technology were examined for a sample of 163 European creative workers. Structural equation modelling (SEM) was performed and the results showed that DL significantly affects the intention to use digital technology. Moreover, the SEM results showed that the effects of SNs, SE and CP on the intention to use digital technology are mediated through the ATT. Based on the results, theoretical and practical implications are discussed.

Original languageEnglish
Title of host publication33rd Bled eConference
Subtitle of host publicationEnabling Technology for a Sustainable Society, BLED 2020 - Proceedings
EditorsAndreja Pucihar, Mirjana Kljajic Borstnar, Roger Bons, Helen Cripps, Anand Sheombar, Doroteja Vidmar
PublisherUniversity of Maribor Press
Pages547-566
Number of pages20
ISBN (Electronic)9789612863623
DOIs
Publication statusPublished - 2020
Externally publishedYes
Event33rd Bled eConference, BLED 2020 - Virtual, Online
Duration: 28 Jun 202029 Jun 2020

Publication series

Name33rd Bled eConference: Enabling Technology for a Sustainable Society, BLED 2020 - Proceedings

Conference

Conference33rd Bled eConference, BLED 2020
CityVirtual, Online
Period28/06/2029/06/20

Keywords

  • creative economy
  • creative industries
  • digital literacy
  • digitalization
  • microentrepreneurs

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