Electrifying car brands: incorperating brand personality and brand experience in product design

IMR Moons; P de Pelsmacker; CJPM de Bont

Electrifying car brands: incorperating brand personality and brand experience in product design

IMR Moons, P de Pelsmacker, CJPM de Bont

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the IASDR 2011, the 4th World Conference on Design Research
Editors	N Roozenburg, LL Chen, PJ Stappers
Place of Publication	Delft
Publisher	TU DElft/IASDR
Pages	1-10
Number of pages	10
ISBN (Print)	978-94-6190-718-9
Publication status	Published - 2011
Event	The 4th IASDR World Conference on Design Research, Delft, The Netherlands - Delft Duration: 31 Oct 2011 → 4 Nov 2011

Publication series

Name
Publisher	TU DElft/IASDR

Conference

Conference	The 4th IASDR World Conference on Design Research, Delft, The Netherlands
Period	31/10/11 → 4/11/11

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{fce0e6f4ecfa4ecea8b6693db1c8c459,

title = "Electrifying car brands: incorperating brand personality and brand experience in product design",

keywords = "Conf.proc. > 3 pag",

author = "IMR Moons and {de Pelsmacker}, P and {de Bont}, CJPM",

year = "2011",

language = "English",

isbn = "978-94-6190-718-9",

publisher = "TU DElft/IASDR",

pages = "1--10",

editor = "N Roozenburg and LL Chen and PJ Stappers",

booktitle = "Proceedings of the IASDR 2011, the 4th World Conference on Design Research",

note = "The 4th IASDR World Conference on Design Research, Delft, The Netherlands ; Conference date: 31-10-2011 Through 04-11-2011",

}

Moons, IMR, de Pelsmacker, P & de Bont, CJPM 2011, Electrifying car brands: incorperating brand personality and brand experience in product design. in N Roozenburg, LL Chen & PJ Stappers (eds), Proceedings of the IASDR 2011, the 4th World Conference on Design Research. TU DElft/IASDR, Delft, pp. 1-10, The 4th IASDR World Conference on Design Research, Delft, The Netherlands, 31/10/11.

Electrifying car brands: incorperating brand personality and brand experience in product design. / Moons, IMR; de Pelsmacker, P; de Bont, CJPM.
Proceedings of the IASDR 2011, the 4th World Conference on Design Research. ed. / N Roozenburg; LL Chen; PJ Stappers. Delft: TU DElft/IASDR, 2011. p. 1-10.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Electrifying car brands: incorperating brand personality and brand experience in product design

AU - Moons, IMR

AU - de Pelsmacker, P

AU - de Bont, CJPM

PY - 2011

Y1 - 2011

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 978-94-6190-718-9

SP - 1

EP - 10

BT - Proceedings of the IASDR 2011, the 4th World Conference on Design Research

A2 - Roozenburg, N

A2 - Chen, LL

A2 - Stappers, PJ

PB - TU DElft/IASDR

CY - Delft

T2 - The 4th IASDR World Conference on Design Research, Delft, The Netherlands

Y2 - 31 October 2011 through 4 November 2011

ER -