Electrifying car brands: taking brands into consideration in the idea generation phase

IMR Moons; P de Pelsmacker; I de Wit; E Du Bois

Electrifying car brands: taking brands into consideration in the idea generation phase

IMR Moons, P de Pelsmacker, I de Wit, E Du Bois

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012)
Editors	L Buck, G Frateur, W Ion, C McMahon, C Baelus, G de Grande, S Verwulgen
Place of Publication	Glasgow
Publisher	The Design Society, Institution of Engineering Designers
Pages	1-6
Number of pages	6
ISBN (Print)	978-1-904670-36-0
Publication status	Published - 2012
Event	The 14th international conference on engineering and product design education (E&PDE2012), Antwerp, Belgium - Glasgow Duration: 6 Sept 2012 → 7 Sept 2012

Publication series

Name
Publisher	The Design Society, Institution of Engineering Designers

Conference

Conference	The 14th international conference on engineering and product design education (E&PDE2012), Antwerp, Belgium
Period	6/09/12 → 7/09/12

Cite this

Moons, IMR., de Pelsmacker, P., de Wit, I., & Du Bois, E. (2012). Electrifying car brands: taking brands into consideration in the idea generation phase. In L. Buck, G. Frateur, W. Ion, C. McMahon, C. Baelus, G. de Grande, & S. Verwulgen (Eds.), Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012) (pp. 1-6). The Design Society, Institution of Engineering Designers.

Moons, IMR ; de Pelsmacker, P ; de Wit, I et al. / Electrifying car brands: taking brands into consideration in the idea generation phase. Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012). editor / L Buck ; G Frateur ; W Ion ; C McMahon ; C Baelus ; G de Grande ; S Verwulgen. Glasgow : The Design Society, Institution of Engineering Designers, 2012. pp. 1-6

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title = "Electrifying car brands: taking brands into consideration in the idea generation phase",

author = "IMR Moons and {de Pelsmacker}, P and {de Wit}, I and {Du Bois}, E",

year = "2012",

language = "English",

isbn = "978-1-904670-36-0",

publisher = "The Design Society, Institution of Engineering Designers",

pages = "1--6",

editor = "L Buck and G Frateur and W Ion and C McMahon and C Baelus and {de Grande}, G and S Verwulgen",

booktitle = "Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012)",

note = "The 14th international conference on engineering and product design education (E&PDE2012), Antwerp, Belgium ; Conference date: 06-09-2012 Through 07-09-2012",

}

Moons, IMR, de Pelsmacker, P, de Wit, I & Du Bois, E 2012, Electrifying car brands: taking brands into consideration in the idea generation phase. in L Buck, G Frateur, W Ion, C McMahon, C Baelus, G de Grande & S Verwulgen (eds), Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012). The Design Society, Institution of Engineering Designers, Glasgow, pp. 1-6, The 14th international conference on engineering and product design education (E&PDE2012), Antwerp, Belgium, 6/09/12.

Electrifying car brands: taking brands into consideration in the idea generation phase. / Moons, IMR; de Pelsmacker, P; de Wit, I et al.
Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012). ed. / L Buck; G Frateur; W Ion; C McMahon; C Baelus; G de Grande; S Verwulgen. Glasgow: The Design Society, Institution of Engineering Designers, 2012. p. 1-6.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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AU - Moons, IMR

AU - de Pelsmacker, P

AU - de Wit, I

AU - Du Bois, E

PY - 2012

Y1 - 2012

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M3 - Conference contribution

SN - 978-1-904670-36-0

SP - 1

EP - 6

BT - Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012)

A2 - Buck, L

A2 - Frateur, G

A2 - Ion, W

A2 - McMahon, C

A2 - Baelus, C

A2 - de Grande, G

A2 - Verwulgen, S

PB - The Design Society, Institution of Engineering Designers

CY - Glasgow

T2 - The 14th international conference on engineering and product design education (E&PDE2012), Antwerp, Belgium

Y2 - 6 September 2012 through 7 September 2012

ER -

Moons IMR, de Pelsmacker P, de Wit I, Du Bois E. Electrifying car brands: taking brands into consideration in the idea generation phase. In Buck L, Frateur G, Ion W, McMahon C, Baelus C, de Grande G, Verwulgen S, editors, Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE2012). Glasgow: The Design Society, Institution of Engineering Designers. 2012. p. 1-6

Electrifying car brands: taking brands into consideration in the idea generation phase

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