Emotion-driven product design

Pieter Desmet, Steven Fokkinga, Deger Ozkaramanli, Jay Yoon

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterProfessional


This chapter introduces six insights from emotion knowledge that support a structured approach to emotion-driven design activities. In design processes, these insights can be used to structure consumer insights, to stimulate creativity, and to support communication within the design team, with clients and with consumers. The first three insights broaden the emotion repertoire by detailing how diverse, mixed, nuanced, and even negative emotions can enrich consumer experiences. The other three insights focus on the causes of consumer emotions. The fourth insight explains how emotion measurement can help understanding what people really care for. The fifth insight focuses on consumer dilemmas, indicating how these can be used to design emotionally relevant products and services. The sixth and final insight shows how opportunities for emotion-driven design can be increased with design that addresses emotions that are experienced in the context of consuming products and services.
Original languageEnglish
Title of host publicationEmotion measurement
EditorsHerbert L. Meiselman
PublisherWoodhead Publishing
Number of pages27
ISBN (Electronic)978-0-12-823199-9
ISBN (Print)978-0-12-821125-0
Publication statusPublished - 2021


  • Emotion knowledge
  • emotion-driven design
  • consumer values
  • rich experiences


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