Original language | English |
---|---|
Title of host publication | Product innovation toolbox: A field guide to consumer understanding and research |
Editors | JH Beckley, D Paredes, K Lopetcharat |
Place of Publication | Hoboken, NJ |
Publisher | John Wiley & Sons |
Pages | 149-175 |
Number of pages | 416 |
ISBN (Print) | 978-0-8138-2397-3 |
Publication status | Published - 2012 |
Keywords
- Boekdeel internat.wet