Enhancing consumers’ willingness to repair electronic products: How design can nudge sustainable behaviour

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Abstract

Product repair can decrease the ecological burden of consumer electronics
by lengthening their lifetimes, but it is still too rarely practised by consumers. Design for behaviour change can motivate consumers to undertake repair activities. An increased level of repair self-efficacy can nudge consumers towards repair. In two experiments, we tested the effects of a fault indication on consumers’ willingness to repair washing machines, vacuum cleaners and stick vacuum cleaners. A fault indication is a signal appearing on a product providing information about the occurring failure. For products that are relatively less likely to be repaired by a repair professional, the willingness to repair increased significantly when a fault indication was present. The perceived level of self-efficacy mediated these results. These results remained consistent among different types of product failures. Finally, we provide implications for designers and future opportunities on how to further stimulate consumers’ willingness to repair electronic products
Original languageEnglish
Title of host publicationDRS Conference Proceedings
EditorsD. Lockton, S. Lenzi, P. Hekkert, A. Oak, J. Sádaba, P. Lloyd
Number of pages19
ISBN (Electronic)978-1-91229-457-2
DOIs
Publication statusPublished - 2022
EventDRS 2022 - Bilbao, Spain
Duration: 25 Jun 20223 Jul 2022
https://www.drs2022.org

Publication series

NameDRS Biennial Conference Series

Conference

ConferenceDRS 2022
Country/TerritorySpain
CityBilbao
Period25/06/223/07/22
Internet address

Keywords

  • design for repair
  • sustainable consumer behaviour
  • product lifetime
  • circular economy

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