Enhancing the comprehension and evaluation of radical innovations: strategic use of products bundles

RT Frambach, JPL Schoormans, MJ Reinders

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference
Editors	S.n.
Publisher	EMAC
Pages	1-10
Number of pages	10
ISBN (Print)	997-99483-5-3
Publication status	Published - 2007

Name
Publisher	EMAC

Keywords

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title = "Enhancing the comprehension and evaluation of radical innovations: strategic use of products bundles",

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year = "2007",

language = "Undefined/Unknown",

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publisher = "EMAC",

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Enhancing the comprehension and evaluation of radical innovations: strategic use of products bundles. / Frambach, RT; Schoormans, JPL; Reinders, MJ.
Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. ed. / S.n. EMAC, 2007. p. 1-10.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Enhancing the comprehension and evaluation of radical innovations: strategic use of products bundles

AU - Frambach, RT

AU - Schoormans, JPL

AU - Reinders, MJ

PY - 2007

Y1 - 2007

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 997-99483-5-3

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EP - 10

BT - Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference

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PB - EMAC

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