TY - UNPB
T1 - Entrepreneurship as Design and Venture Creation as Future-Making
AU - Gür, Ufuk
AU - Smulders, F.E.H.M.
PY - 2025
Y1 - 2025
N2 - In this conceptual paper, we propose how entrepreneurship as design unfolds in venture creation as future-making through three processes: design as practice, as action, and as the IDER activity model. We aim to give a better explanation of how venture creation is a process of embedded sets of imaginative, generative and transformative leaps of future-making. This model focuses on performing future-making through transforming between exploration to exploitation. We argue that this model can secure the collective future-making potential and consolidates entrepreneurship as design and entrepreneurship as practice research streams. Future-making emphasizes that the future is not a pre-determined entity nor solely a product of individual perception, but rather a dynamic construct shaped through collaborative, creative practices (Thompson and Bryne, 2022). Future-making, as described, relies on collaboration among practitioners to express and enact imagined scenarios. The reference to practice theory suggests that future-making is an active, ongoing process embedded in social practices (e.g. Bucciarelli, 1988). Design as a reflective practice embodies this view by being deeply rooted in the context of its application, continually adapting and evolving based on real-world social interactions and feedback. Future-making also requires strong generativity and new venture is a generative organization (Le Masson, 2023). New venture creation is not about problem solving and solution optimizing but navigating between different solution paths (or different paths to alternative futures). New venture creation is also about transformative aspect of realization where new knowledge is in action.
AB - In this conceptual paper, we propose how entrepreneurship as design unfolds in venture creation as future-making through three processes: design as practice, as action, and as the IDER activity model. We aim to give a better explanation of how venture creation is a process of embedded sets of imaginative, generative and transformative leaps of future-making. This model focuses on performing future-making through transforming between exploration to exploitation. We argue that this model can secure the collective future-making potential and consolidates entrepreneurship as design and entrepreneurship as practice research streams. Future-making emphasizes that the future is not a pre-determined entity nor solely a product of individual perception, but rather a dynamic construct shaped through collaborative, creative practices (Thompson and Bryne, 2022). Future-making, as described, relies on collaboration among practitioners to express and enact imagined scenarios. The reference to practice theory suggests that future-making is an active, ongoing process embedded in social practices (e.g. Bucciarelli, 1988). Design as a reflective practice embodies this view by being deeply rooted in the context of its application, continually adapting and evolving based on real-world social interactions and feedback. Future-making also requires strong generativity and new venture is a generative organization (Le Masson, 2023). New venture creation is not about problem solving and solution optimizing but navigating between different solution paths (or different paths to alternative futures). New venture creation is also about transformative aspect of realization where new knowledge is in action.
M3 - Working paper
BT - Entrepreneurship as Design and Venture Creation as Future-Making
ER -