Abstract
Purpose: The objective of this study is to explore PSS design approaches for product-service innovation in the B2B manufacturing industry. This paper builds on current research within the Delft University of Technology, researching the role of design as a driver for change and servitization.
Design/Methods/Approach: We studied 13 product-service design cases of ten weeks, carried out by students industrial design engineering. We collected the case data, observed their process and analysed the outcome of the project. We mapped the product-service proposals and built frameworks categorising levels of innovation and the applied strategic design elements and methods.
Findings: Taking an overarching innovation approach, creating a broader perspective on the value chain, exploring new business contexts without being hindered by conventions and limitations and using state-of-art design methods, increase the innovation level of product-service propositions.
Originality/Value: This study draws attention to the importance of strategic design processes in PSS innovation.
Design/Methods/Approach: We studied 13 product-service design cases of ten weeks, carried out by students industrial design engineering. We collected the case data, observed their process and analysed the outcome of the project. We mapped the product-service proposals and built frameworks categorising levels of innovation and the applied strategic design elements and methods.
Findings: Taking an overarching innovation approach, creating a broader perspective on the value chain, exploring new business contexts without being hindered by conventions and limitations and using state-of-art design methods, increase the innovation level of product-service propositions.
Originality/Value: This study draws attention to the importance of strategic design processes in PSS innovation.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of The Spring Servitization Conference 2020 |
| Editors | T. Baines, A.Z. Bigdeli |
| Number of pages | 7 |
| Publication status | Published - 2020 |
| Event | The Spring Servitization Conference 2020 (SSC20): Advanced Services for Sustainability and Growth (virtual event) - Duration: 14 Sept 2020 → 16 Sept 2020 https://www.advancedservicesgroup.co.uk/ssc2020 |
Conference
| Conference | The Spring Servitization Conference 2020 (SSC20): Advanced Services for Sustainability and Growth (virtual event) |
|---|---|
| Period | 14/09/20 → 16/09/20 |
| Internet address |
Keywords
- client-of-the-customer
- value proposition
- Strategic Design
- overarching servitization
