Exploring the adoption of a service innovation: a study of internet banking adopters and non-adopters.

P Trott, S Ozdemir

    Research output: Contribution to journalArticleProfessional

    51 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)284-299
    Number of pages16
    JournalJournal of Financial Services Marketing
    Volume13
    Issue number4
    Publication statusPublished - 2008

    Keywords

    • academic journal papers
    • Vakpubl., Overig wet. > 3 pag

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