Facebook Overwrites Its Users: How the Platform Jeopardized the ‘Social’ and Occupied the ‘Network

This article focuses on self-narratives and identity construction in the context of social networking sites (SNSs). It does so by discussing the findings of a research that had at its core a practice-based module titled “Facebook and Autobiography”, which was designed and taught at a major Hong Kong University. Through a cyber autoethnographic approach, which aligns to the methodological orientation of the second wave in narratology studies, the research explores how the infrastructure of Facebook affects the processes of self-narration in comparison with traditional written dairies. Contrary to previous studies, the interviews with students-participants and the analysis of their Facebook’s profiles suggest that the retrieval on Facebook of even small self-narratives is impaired by the fact that the platform has abandoned its life-diary orientation in favour of a news-based business model where the posthuman connotation of profiles prevails.