@inproceedings{2a627c479d4b4bab8199dafd9cdbda2f,
title = "Factors impacting it usage and new product effectiveness",
keywords = "Conf.proc. > 3 pag",
author = "G Barczak and F Sultan and HJ Hultink",
year = "2006",
language = "Undefined/Unknown",
publisher = "Politecnico di Milano",
pages = "97--110",
editor = "R Verganti and T Buganza",
booktitle = "Proceedings of the13th International Product Development Management Conference",
note = "13th International Product Development Management Conference, Milan, Italy ; Conference date: 12-06-2006 Through 13-06-2006",
}