Faster, cheaper and better innovation¿ driven by the desire of the customer and enabled by the value chain

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 2nd Annual International Conference on Business Market Management
Editors	S.C. Santema, M. Kleinaltenkamp
Publisher	International Conference of Business Marketing Management
Pages	1-21
Number of pages	21
Publication status	Published - 2007

Name
Publisher	International Conference of Business Marketing Management

Keywords

@inproceedings{0e3cc9e6be864042aee981230e2bf511,

title = "Faster, cheaper and better innovation¿ driven by the desire of the customer and enabled by the value chain",

keywords = "Conf.proc. > 3 pag",

author = "{Beelaerts van Blokland}, WWA",

year = "2007",

language = "Undefined/Unknown",

publisher = "International Conference of Business Marketing Management",

pages = "1--21",

editor = "S.C. Santema and M. Kleinaltenkamp",

booktitle = "Proceedings of the 2nd Annual International Conference on Business Market Management",

}

Faster, cheaper and better innovation¿ driven by the desire of the customer and enabled by the value chain. / Beelaerts van Blokland, WWA.
Proceedings of the 2nd Annual International Conference on Business Market Management. ed. / S.C. Santema; M. Kleinaltenkamp. International Conference of Business Marketing Management, 2007. p. 1-21.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Faster, cheaper and better innovation¿ driven by the desire of the customer and enabled by the value chain

AU - Beelaerts van Blokland, WWA

PY - 2007

Y1 - 2007

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 21

BT - Proceedings of the 2nd Annual International Conference on Business Market Management

A2 - Santema, S.C.

A2 - Kleinaltenkamp, M.

PB - International Conference of Business Marketing Management

ER -