Forecasting the market potential of new products

DJ Langley, N Pals, JR Ortt

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationManaging Technology and Innovation: An introduction
    EditorsRM Verburg, JR Ortt, WM Dicke
    Place of PublicationLondon
    PublisherRoutledge - Taylor & Francis Group
    Number of pages21
    ISBN (Print)0415-362288
    Publication statusPublished - 2005


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