Fostering deep renovation and unburdening homeowners through digital platforms

A. Greco*, Rosamaria Olivadese

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review


The customer journey of private homeowners towards deep renovation poses several challenges resulting in users not implementing energy efficiency measures. The conversion rate from orientation to implementation needs to increase and the whole renovation process to accelerate. Platforms are seen as playing a key role in accelerating renovations, acting as intermediary between the customer and the providers, reducing the friction between demand and supply. In this paper, we provide an overview of roles and impacts of digital platforms accelerating sustainability in the Dutch built environment. We analysed the outlook of 64 existing (digital) platforms to study their role in the customers journey. Our findings suggest that platforms offering individual guidance in the orientation phase of the customer journey are more likely to witness homeowners choosing for one or multiple energy efficient interventions as opposed to collective initiatives.
Original languageEnglish
Title of host publicationSBE22Delft - Innovations for the Urban Energy Transition
Subtitle of host publicationPreparing for the European Renovation Wave
PublisherIOP Publishing
Number of pages6
Publication statusPublished - 2022
Externally publishedYes

Publication series

NameIOP Conference Series: Earth and Environmental Science
PublisherIOP Science


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