Framing the (in)visible: Insights into Visibility Practices of Remote Knowledge Workers

Remote collaboration technologies shape how workers are perceived by colleagues and managers, influencing career progression, trust, and workplace dynamics. This study examines visibility practices—also known as self-presentation or impression management—by exploring interactions through which remote workers establish and maintain visibility. Through 16 semi-structured interviews with remote knowledge workers across various roles and regions, we identify key visibility practices: participating in meetings, leaving traceable links to quality work outputs, and reappropriating miscellaneous features to become visible for others. However, these practices are deeply intertwined with negative psycho-social externalities such as internal pressures, fears, mistrust, and privacy concerns that endanger workers’ overall well-being. Our contributions include (1) empirical insights into workplace visibility and its entangled psycho-social complexities, (2) visibility ecosystem as a socio-material frame, capturing human-technology interactions in when visibility is at stake, and (3) design implications for collaboration technologies that support visibility practices while mitigating associated psycho-social externalities.