The mobility sector is radically transforming due to changes in user behaviour, urban policies and technical developments. For business people --‐ flexible individuals in particular, the concept of car usage has changed fundamentally. It is presumed that the automobile interior might turn into a ‘third place‚ of residence for them. While being driven, the user is able to spend his time on alternative activities within the car interior. While these new needs and technical possibilities are yet to manifest in the automobile interior, they nevertheless demand a comprehensive rethink of the way that automobile design is carried out. This work thus focuses on the fuzzy front-end of OEM--‐internal design processes, with the aim of modifying strategies and fostering innovation from the outset.
|Award date||21 Sep 2018|
|Publication status||Published - 2018|