From secondary screens to socially-aware and immersive experiences

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Abstract

Several years ago, first conceptualizations of the usages of the secondary screen in the television environment were proposed. At the time, the real challenge was to convince stakeholders that interactivity was not a threat, but an opportunity. Ten years later, the mass adoption of smaller devices has reshaped the media landscape, truly enabling interactivity while consuming media content at home. What was perceived as hindering the user experience - the second screen - has resulted into an essential companion to the television. Paradoxically, even though key players are investing on secondary screen applications, there are very few successful examples. In this paper we provide an overview of the present state of the art through representative examples and discuss future possibilities and challenges. In particular, we will focus on the importance of immersion, taking into account the surrounding of the users, and of sociability, involving her social network.

Original languageEnglish
Title of host publicationApplications and Usability of Interactive TV
Subtitle of host publication4th Iberoamerican Conference, jAUTI 2015 and 6th Congress on Interactive Digital TV, CTVDI 2015, Revised Selected Papers
EditorsM.J. Abásolo, F.J. Perales, A. Bibiloni
Place of PublicationPalma de Mallorca; Spain
PublisherSpringer
PagesVII-IX
Number of pages3
Volume605
Edition1
ISBN (Electronic)978-3-319-38907-3
ISBN (Print)978-3-319-38906-6
Publication statusPublished - 14 Jun 2015
Event4th Iberoamerican Conference on Applications and Usability of Interactive TV, jAUTI 2015, and the 6th Congress on Interactive Digital TV, CTVDI 2015 - Palma de Mallorca, Spain
Duration: 14 Jun 201516 Jun 2015

Publication series

NameCommunications in Computer and Information Science
PublisherSpringer International Publishing
Volume605
ISSN (Print)1865-0929

Conference

Conference4th Iberoamerican Conference on Applications and Usability of Interactive TV, jAUTI 2015, and the 6th Congress on Interactive Digital TV, CTVDI 2015
CountrySpain
CityPalma de Mallorca
Period14/06/1516/06/15

Keywords

  • Immersive experiences
  • Secondary screen
  • Social television

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  • Cite this

    Cesar, P. (2015). From secondary screens to socially-aware and immersive experiences. In M. J. Abásolo, F. J. Perales, & A. Bibiloni (Eds.), Applications and Usability of Interactive TV : 4th Iberoamerican Conference, jAUTI 2015 and 6th Congress on Interactive Digital TV, CTVDI 2015, Revised Selected Papers (1 ed., Vol. 605, pp. VII-IX). (Communications in Computer and Information Science; Vol. 605). Springer.