From teatime cookies to rain-pants: Resolving dilemmas through design using concerns at three abstraction levels

Deger Ozkaramanli, Pieter Desmet, Elif Ozcan Vieira

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)
54 Downloads (Pure)


Users often have conflicting concerns (i.e., dilemmas), such as ‘embracing change vs. following tradition.’ Design can resolve these dilemmas through simultaneously fulfilling conflicting user concerns. This paper proposes three abstraction levels for framing user concerns when formulating dilemmas. In a large-scale industry project, we identified that dilemmas can be formulated
and resolved at different abstraction levels. Based on these preliminary findings, we developed a structured way to formulate dilemmas, which involves using three different types of concerns (i.e., product-, activity-, and identity-focused concerns). In this framework, product-focused concerns represent the most concrete concern level and identity-focused concerns
represent the most abstract level. Sixty master-level design students were asked to formulate a dilemma evoked by a product of their own choice and to create design ideas to resolve this dilemma. The results showed that dilemmas involving all concern levels can be an input for ideation, with the ‘most abstract yet informative’ dilemma being the most inspiring. In addition,
we found that design can resolve dilemmas in several distinct ways, where each dilemma-resolving strategy comes with opportunities and challenges.
Consciously formulating and examining alternative dilemma formulations
can create opportunities that might otherwise not be considered as input
for ideation.
Original languageEnglish
Pages (from-to)169-184
Number of pages16
JournalInternational Journal of Design Creativity and Innovation
Issue number3-4
Publication statusPublished - 2018

Bibliographical note

Accepted author manuscript


  • Emotion
  • idea generation
  • design methodology
  • problem solving
  • design synthesis


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