Gamification of backcasting for sustainability: The development of the gameful backcasting framework (GAMEBACK)

Georgina Guillen Mandujano*, Jaco Quist, Juho Hamari

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
26 Downloads (Pure)


Considering how wicked problems, such as overconsumption, climate change, or the management of the COVID-19 pandemic rely on multiple stakeholder groups’ deliberation, this study investigates gamification's potential in participatory backcasting processes to support the emergence and growth of social innovations towards sustainability. Gameful methodologies have progressively been introduced into strategic planning processes, futures research, and transition studies, offering a powerful input to participatory backcasting processes. As gamification is a novel and impactful way to motivate and engage participants to take action during and after the participatory process, this study develops a framework for practitioners to gamify backcasting processes. Developed through state-of-the-art review of extant corpus as well as two cases of gamified participatory backcasting, the framework elucidates how participatory backcasting processes that include gamification elements designed to address engagement do have an impact on the participants, particularly in terms of the process being a positive, co-creative experience, and offer a good foundation for posterior actions.

Original languageEnglish
Article number126609
Number of pages16
JournalJournal of Cleaner Production
Publication statusPublished - 2021


  • Gamification
  • Participatory backcasting
  • Social innovations
  • Sustainability
  • Sustainable lifestyles


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